We asked 780 decision-makers—and bestselling author Erin Meyer—how communication, culture, and AI will shape business success in 2025.

Discover how top businesses break down language and culture barriers and thrive in global markets.
Find out:
35% of decision makers say language barriers limit market expansion—impacting export-driven economies most.

72% of companies plan to spend on AI in 2025, but adoption plans vary across industries.

51% of legal industry professionals prefer AI solutions that incorporate human expertise and oversight.

“When working across cultures, it’s crucial to adapt your communication style to fit the context. Otherwise, you risk damaging trust or severing ties. AI can bridge this gap, equipping us with culturally sensitive recommendations to navigate these scenarios.”
“When it comes to the potential risks associated with poorly implemented AI, don’t overlook the possibility of subtle, yet major, problems. For instance, dull, uninspired translations of marketing materials can hurt the public perception of a business.”

Make informed decisions about how to power your global communication and growth in 2025.