Always on brand, on message, and on time—in every market

A translation can get every word right and still miss the point. Generic AI may seem correct, but you can’t count on it, and often it just flattens your copy into filler. DeepL Translator is trained to identify and preserve nuance, so the content you created to persuade still does in every market.

DeepL won 94% (75 out of 80) of all head-to-head test groups, across 16 language pairs and 5 competitors.*

Brand drift is the cost you don’t see until a launch goes wrong: your flagship product’s name translated on one page but not on the next, your brand buttoned-up in one market but breezy in another. And every new market or new hand on your content lets that drift creep back in.

The Customization Hub closes the gap:

• Glossaries: your terminology and brand phrases, translated your way every time
• Style rules: your style guide, enforced automatically across languages
• Translation memory: your approved wording, reused wherever it fits

Set them once, never watch your brand veer off course again.

The exports, the handoffs, the reformatting, the re-imports: for most marketing teams, that’s where a localized campaign stalls. Translation Flow works with the tools you already use—AEM, Google Drive, SharePoint—and translates the formats that usually break, like InDesign. Content goes in and comes back translated, same format, same system.